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The new strategy for reaching the most powerful customers

As Bridget Brennan in her book  "Winning Her Business" pointed out, "If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male."     And she said "Wh...

6 Fitness Industry Trends That Could Define 2021

Before we dive into the fitness trends of 2021, let’s break down the difference between a trend and a fad. Generally, a fad is considered a short behavior that’s in ‘fashion’ for a brief period of ...