The new strategy for reaching the most powerful customers
As Bridget Brennan in her book "Winning Her Business" pointed out, "If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male."
And she said "When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No. In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women’s economic power. Brennan introduces The Four Motivators Framework, which shows how every company can help customers feel: connected to them, their brand, and their business, inspired to buy from them specifically, confident in their buying decisions, and appreciated for their business.
Showcasing best practices from brands as diverse as Lexus, Sephora, Allstate and the Minnesota Vikings NFL team, Winning Her Business offers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business."(Bridget Brennan 2019)
And we find a clothing brand named "WISKII" They design pretty and intuitive activewear that simply gets women, and therefore adding beauty and positivity in our life.
Some things WISKII care about :
Our Planet - That's why are committed to create the most eco-friendly products possible
After workouts style - Contribute to an improved healthy life
Beauty is here - Keep your practice more fashionable
Personalized - Be different & new motivation
Durability - Performance guaranteed material
Suit yourself - With WISKII
WISKII girls - Connects you with a supportive community
And therein lies the pickle.
Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate.
This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently.
Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most.
- No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differences
between men and women that may cause your female customers to notice things about your products, marketing campaigns(WISKII Web-launch campaign ), or sales environment that you might have overlooked.
- The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning.
- The Good, the Bad, and the Ugly: Find you
Explore some of the most frequently asked questions regarding the fashion industry below!
Q: What percentage of clothes are made in China?
A: In past years, China has accounted for as much as 40% of all clothing brought into the country. In April 2020, approximately 3.19 billion meters of clothing fabric was produced in China.
Q: What country buys the most clothing?
A: Although China as a country has the largest amount of purchases due to its large population, an average individual consumer in China spends just under a quarter of the amount than an average US consumer – and buys 23 fewer items per year. The clothing made in China is hot selling in global market now. And you should focus on the unique design element but not copy simply from the other brands. Besides, you should also generate great creative within your social paid ads. WISKII are on the way to do these work and bring premium active wear to every fitness lover.
Q: How much is the fashion industry worth?
A: Fashion is a highly sophisticated, $2.5 trillion global industry.
Q: Is the fashion industry growing? What is the fashion industry growth rate?
A: Yes, the fashion industry is growing. The fashion industry has an expected growth rate of around 6.2 percent expected in 2020.
Now that you’ve caught a glimpse into the factors that are shaping what’s next in retail, share these fashion industry statistics with those who might be interested in the business of fashion. From underwear to footwear, companies are changing their strategies to reach consumers every day. Stay in the know on all things retail with our extensive resources. For more resources on apparel, check out our study on underwear hygiene and eco-friendly ways to clean clothing.
*Research data collected from Google Scholar and other consulting companies.
#WISKII #Fashion #Whyshebuy #Economy #Health Club
